Meet German Exhibitors at Interior Lifestyle China 2018!
Interior Lifestyle China 2018
13 – 15 September 2018
As in previous editions, an official German Pavilion will feature at Interior Lifestyle China 2018 in Shanghai, where German exhibitors will present their range of household and lifestyle products. Organised by Messe Frankfurt (Shanghai) Co., Ltd., the show is China’s leading international trade fair for the mid-range and high-end market sectors. The 2018 edition of Interior Lifestyle China will return to its old home: the Shanghai Exhibition Center, where last held in 2012. It is a major landmark in Shanghai, it is located close to the city centre ensure a convenient exhibition experience. Additionally, the fair will be held slight earlier this year from 13-15-September, to benefit from two major furniture shows occurring this week in the city.
The 22,000 sqm Interior Lifestyle China fair will feature the dining, living & giving catalogue which attract a number of medium to high end distinguished brands and China premier supplier to participate.
Retail 4.0 will be the theme of Interior Lifestyle China 2018: Reflecting the challenges and opportunities that the new omni-channel shopping environment is providing the industry, The retail industry in China is in the midst of tremendous transformation due to developments in big data analytics, cloud computing, Internet shopping and an emerging preference by shoppers for a seamless buying experience. Retailers are integrating online and offline shopping experiences to address this trend, examples of which will be on display at the fair for the industry to learn from.
The fair’s fringe programme in particular will be the place to discover this. Events and zones within this programme include the Theme Display Area, Retail Forum, Design Zone and the Annual Home Design Award.
More information about Interior Lifestyle China 2018 can be found in www.il-china.com or AUMA's trade fair database.